SEM means “Search Engine Marketing”. Is part of the larger “Internet Marketing” task which includes
  • SEO = Search Engine Optimization
  • PPC = Pay per click

Search engines like Yahoo, Google help users find websites. Your website will come up on a search engine depending how good your SEO is.

Search Engines will return two types of results (SER):

  • Organic Results: The result of keyword indexing and matching against a user’s search.
  • Local Results: A local search is one where the SE “thinks” the user is searching for a website (or content) in a region. Some SEs support “yellow page” like listings for local searches.

PPC (Pay-Per-Click): The advertisers that have paid to appear under certain keywords.

Edit

How does my website's menu index in Google and other Search Engines?

Note: Content Pending Erics input


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